NovraLink
Digital Signage Media Distribution and Management Solutions|
Digital Signage, Narrowcasting, Retail Television, In-store Television. Captive Audience Networks. Kiosks. Location-based Advertising. Display Marketing. Electronic Billboards. These terms are just a few characterizations of today's new media industry. To provide an exact description of this industry would be complex. However, it's essence is simple to describe: Targeted advertising at the point of purchase, delivered with exciting multimedia content via digital displays. |
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Digital displays encompass plasma display panels, liquid crystal displays (LCD), Kiosk stations, or even Computer monitors and CRT televisions. Digital signage is revolutionizing the adverting and retail industries by allowing the central and rapid update of content and its immediate delivery to specific audiences in specific locations.
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State-of-the-art slim and attractive plasma screens or LCD panels have the best effect. They can be positioned in waiting areas or at the point of purchase in the store. These can be grocery stores, medical offices, hair salons, retail outlets, and any other place where consumers are a captive audience and making buying decisions. |
Novra's NovraLink solutions are truly end to end systems for Digital Signage Distribution and Content Management. We offer more than just a software package, that leaves you to source the appropriate hardware for your solution. We offer pre-configured appliance type Media Players and Content Distribution Servers that work out of the box for you. Our Content Manager application will allow you to easily manage your digital signage network, schedule your content for distribution, and assign the appropriate content to the correct displays or group(s) of displays. All this backed by our highly experienced support staff, who have a breadth of technology skills and are really friendly too!
From a central control office that can be located virtually anywhere, NovraLink can serve up product advertising audio/video clips, time-sensitive promotion information, branded TV, and entertainment to each display across the country.
Benefits|
Advertising messages and video content can be customized
to specific demographics making your advertising dollar
more effective, resulting in increased sales, higher value
purchases. and an enhanced brand experience for the consumer.
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- Deliver content very quickly and timely for rapid-reaction promotions
- Create your own cost effective corporate television channel
- Create your own music video jukebox service to entertain patrons and advertise your products
- Cut distribution costs over traditional means of advertising
- Deliver consistent and controlled content from one central office to all destinations
- Guarantee Quality of Service to ensure reliable delivery of streams and data
NovraLink Component Overview
Content Manager/Content Scheduler
The NovraLink Content Manager application, with its intuitive user interface to guide the operator in their publishing tasks, enables the import of content from a variety of sources, creates playout schedules, and uploads all files to the file distribution server, DisseMedia.
Content Distribution Server
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The NovraLink DisseMedia Server stores multimedia content until it is ready for distribution to remote digital signage locations. The content is transmitted using Novra's proprietary forward error correction algorithm that has been proven to ensure reliable delivery of content. |  |
Digital Signage Media Player
Every digital sign is connected to a Novra SSP100 Digital Signage Media Player. The SSP100 plays the appropriate content at the appropriate time, based on content and schedules sent to it from the Content Manager head end location.
Digital Signage Local Area Network
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When multiple digital signs playing the same content are required at a single location, the SSS100 receives and stores the contents from the head end location and then serves the content to the local network of digital signs for playback on the simpler less expensive Network Media Player (NSP100). |
Network Media Player
Novra's NSP100 Network Media player is designed for multi-player locations that share a single SSS100.
Novra also offers hosted services for digital signage over ethernet (DSOE) networks with IP based management. Media player leasing models are also available. Contact us for more information and to discuss your digital signage media distribution needs.
